Top 5 Fashion Games in Lebanon: Q2 2021 Performance

During the second quarter of 2021, the top five fashion games in Lebanon showed varied performance trends in terms of downloads, revenue, and active user engagement. Here’s a closer look at how each app fared.

Hair Challenge from Rollic Games saw a significant increase in weekly downloads, starting from 851 in mid-April and peaking at around 26K by the end of April. This trend was accompanied by a rise in weekly active users, which climbed from 828 to nearly 68K by mid-May. Revenue-wise, the app had modest earnings, reaching $9 in mid-May before declining.

High Heels!, also by Rollic Games, experienced a steady decline in weekly downloads, dropping from around 21K at the end of March to 3.5K by the end of June. Its weekly active user count followed a similar downward trajectory, decreasing from approximately 54K to 23K. Revenue showed intermittent peaks, with the highest being $71 in the last week of June.

Body Race by Gismart demonstrated a strong start in weekly downloads, reaching a peak of 26.7K by the end of May. However, this number tapered off to around 6.2K by the end of June. Active users mirrored this trend, peaking at around 41K in early June before declining to 19.9K.

Fashion Show: Dress Up Games by Ngoc Pham Thi maintained a relatively steady number of weekly downloads, fluctuating between 7.8K and 4.8K over the quarter. Active users showed a gradual decline from 15K at the end of March to approximately 9.7K by the end of June. Revenue remained minimal, with slight earnings of $9 in late June.

Catwalk Beauty by Smillage saw a dramatic spike in weekly downloads, reaching nearly 22K in mid-May but then declining sharply to around 2.9K by the end of June. The number of active users also saw a peak of 42.5K in late May before falling to 15.8K by the end of June.

These insights are based on data from Sensor Tower, where you can find more detailed analytics on the performance of mobile apps globally.